If it's BYU, it must be Jimmer Time

DENVER (AP) — Welcome to Jimmer Time, the March Madness edition.

From the White House to the Rocky Mountains and beyond, Jimmer Fredette of Brigham Young is capturing imaginations heading into the NCAA tournament. And if it's true that for an event to be great, it needs a big star, then everyone from the leaders at the NCAA to the suits at CBS must be rooting like crazy for Fredette and the Cougars.

He's the nation's leading scorer with the nation's best name — a humble, eminently watchable star who has revved up the Cougars program to a level not seen since the days of Danny Ainge. Or maybe better than that.

Even President Barack Obama took notice, calling the BYU star …